
Eclipta
Project Summary
Our project focused on enhancing the brand presence and e-commerce experience for Eclipta, a start-up offering all natural eyelash and hair enhancement products. We aimed to align Eclipta’s evolving brand identity with a consistent and engaging digital customer experience across both Shopify and Amazon platforms.
Team: Chloe Choi, Alyssa Berger, Prischa Passari, Greta Segert, Ryan Pearson, Marisa Matney, Andrea Lepper, Kavni Shah
Sponsors: Heather Magner, Amber Hiteshew
Project Owners: Anjali Bhati, Santhoshi Ramanathan
Instructor: Nancy Rasche
Deliverables



My Contributions
User Research
Comparative/Competitive Analysis
Wireframe Sketching/Figma Building
Ideation
Hueristics
Figma Hi-Fi Development
Sponsor Meeting Leadership


